USE RANGETRACK TO MONITOR YOUR COMPETITORS’ ENTIRE PRODUCT ASSORTMENT

What is RangeTrack™?

RangeTrack™ is The Marketing Interchange's product range-checking service. Being the only known service in the world to monitor both online and actual brick-and-mortar store product assortment, we help our retail clients to catalogue the entire product range of their competitiors.


RangeTrack™ addresses all of the key challenges of having an optimised product assortment catalogue:


  • Efficient: Our systematic methodology allows range checking to be done efficiently which could have otherwise been extremely labour intensive for your company.

  • Accuracy: All data are double-verified to guarantee maximum integrity.

  • Speed: We are able to match a large volume of data against your product list quickly.

  • Practical: Instantly link all product range information with pricing information to maximise its value.

  • Convenience: Our dashboard provides easy access to reports, anywhere and anytime.



Out-Match and out-range your competitor's product assortment.


Nothing annoys shoppers more than not finding what they want; so don’t lose them to your competitors. The Marketing Interchange reports on the full and latest in-store and online assortment of retailers, and highlights any critical gaps.

WHY CHECK IN-STORE PRODUCT ASSORTMENT?

We use expert auditors and a proven methodology to catalogue your competitors’ entire store.


  • Identify product SKUs/services that are not being offered in your stores.
  • Create competitive benchmarking for range reviews, catching the wave of opportunities at its prime.
  • Strategise and react quicker to competitor's offerings for seasonal product ranges in stores.
  • Detect unauthorised sellers of your products to enforce compliance of reseller agreements.

WHY CHECK ONLINE PRODUCT ASSORTMENT?

Combine in-store & online prices for the complete price monitoring solution.


  • Match entire product listings against online competitors to identify gaps in product breadth and depth.
  • Improve the presentation of your e-commerce product listings for better customer experience.
  • Optimise your promotional strategies against seasonal products offered by competitors online.
  • Increase sales by obtaining information to expand into new product categories.

WHY CHECK IN-STORE PRODUCT ASSORTMENT?

We use expert auditors and a proven methodology to catalogue your competitors’ entire store.


  • Identify product SKUs/services that are not being offered in your stores.
  • Create competitive benchmarking for range reviews, catching the wave of opportunities at its prime.
  • Strategise and react quicker to competitor's offerings for seasonal product ranges in stores.
  • Detect unauthorised sellers of your products to enforce compliance of reseller agreements.

Capture the full in-store assortment of any retailer

❯❯ Some features of using in-store product range monitoring:

Our expert fieldwork team ensures that we capture every single product category and SKU in stores of your selection.

Systematic methodology allows us to report share of shelf and visual merchandising data in addition to assortment.

Systematic methodology allows us to report share of shelf and visual merchandising data in addition to assortment.

We match your product assortment against your competitors and highlight range gaps and actionable items.

WHY CHECK ONLINE PRODUCT ASSORTMENT?

Combine in-store & online prices for the complete price monitoring solution.


  • Match entire product listings against online competitors to identify gaps in product breadth and depth.
  • Improve the presentation of your e-commerce product listings for better customer experience.
  • Optimise your promotional strategies against seasonal products offered by competitors online.
  • Instantly obtain a comprehensive list to expand into new product categories.

Monitor assortment of online retailers and e-commerce websites.

❯❯ Some features of using online product range monitoring:

We are able to monitor millions of products complete with competitive information all at the tips of your fingers.

Receive in-depth analysis across categories, competitors, and brands, including drill-down reports to the SKU-level.

Integrate all product information to your existing ERP system and servers at ease with our in-house APIs.

Get updated daily (at your preference) with email alerts on changes in listings and stock availability.

INDUSTRIES

RangeTrack™ is the complete solution for monitoring product assortment in-store & online.


Our range monitoring can help retailers, manufacturers, service providers, and government institutions. We can help you conduct range reviews and identify gaps in product breadth & depth.

[RETAILERS] - We monitor your competitors’ product range to help you close any gaps in assortment. We’ve helped our clients outsmart their rivals on product assortment.

[BRAND & MANUFACTURERS] - We help manufacturers protect their brand by monitoring compliance with reseller agreements or any unauthorised activity.

[SERVICE PROVIDERS] - Knowing your competitors’ service offering is key to keeping up with customer expectations. We’ve helped our clients develop better product bundles and add-ons.

RESOURCES

Address

Malaysia Office (HQ)
Unit 12-3A, Tower A,
The Vertical Business Suite,
No. 8, Jalan Kerinchi,
Bangsar South, 59200 Kuala Lumpur,
Malaysia.

Contact

All Enquiries:
kenneth@themarketinginterchange.com
Office: +603 2242 2781

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