PriceTrack™ was built with Retailers in mind

Let’s explore how competitive price surveillance can help you as a retailer.

Why use PriceTrack & The Marketing Interchange?

We have helped our retail clients in the following areas:


  • ‘Sanity’ Checks: Assisting clients check competitive prices of their entire range

  • Improve GP & Price Perception: For key lines, flag price increases for items too cheap and prices reductions for items too expensive

  • Refine Pricing Rules & Strategy: Help buyers maintain and refine pricing rules, as well as, develop competitive pricing strategy

  • Identifying Lost Sales:Own-store price checking to assess price integrity and stock-outs




Six important reasons to monitor prices


Retailers use PriceTrack to help them address several gaps, including:


  • Stay price-competitive on key lines

  • Maintain a weekly price index or basket of items against competitors

  • Publish the lowest market prices on advertised lines for catalogues & print media

  • Compare similarly-priced models for competitors’ good-better- best lines

  • Reduce pricing errors and maintain price integrity

  • Keep an independent audit trail for marketing claims & compliance

  • Courts is a leading electronics & furniture retailer in Malaysia & Singapore. They engaged us to provide competitive price surveillance. We delivered complete pricing data that enabled them to beat their competitors on price.

    • Michael McManus
    • CFO
  • 7-Eleven is the leading convenience store chain in Malaysia. They engaged us to provide competitive price surveillance. We delivered complete pricing data that enabled them to beat their competitors on price.

    • Michael McManus
    • CEO
  • Redmart is Singapore’s leading online grocery retailer. They engaged us to provide competitive price surveillance. We delivered complete pricing data that enabled them to beat their competitors on price.

    • Michael McManus
    • CEO

A simple process to monitor your competitors’ prices in-store and online

WHY CHECK IN-STORE PRICES?

Our efficient price checking team is sent to designated locations to uncover blind spots in pricing for retailers, manufacturers and service providers.


  • Quickly identify pricing trends for product/services in competitors' brick and mortar stores.
  • Be the first to find out in-store promotion strategies employed by competitors.
  • Take advantage of Out Of Stock (OOS) situations for popular product lines to improve sales.
  • Strategically position your company as the affordable and value-for-money choice.

WHY CHECK E-STORE PRICES?

Our dedicated team creates unique models for each competitor site to scrape, giving you a more complete price monitoring solution.


  • Find discrepancies between online and in-store product prices to tap into new opportunities.
  • Identify online promotions to further optimise your promotional strategies.
  • Easily analyse online pricing strategy adopted by competitors to identify trends and countermeasures.
  • Swiftly employ advertising strategies against competitors online Out Of Stock (OOS) situations.

WHY CHECK IN-STORE PRICES?

Our efficient price checking team is sent to designated locations to uncover blind spots in pricing for retailers, manufacturers and service providers.


  • Quickly identify pricing trends for product/services in competitors' brick and mortar stores.
  • Be the first to find out in-store promotion strategies employed by competitors.
  • Take advantage of Out Of Stock (OOS) situations for popular product lines to improve sales.
  • Strategically position your company as the affordable and value-for-money choice.

Capture the latest in-store prices at offline retailers


❯❯ Some features of using in-store price monitoring:

Client gives us a list of selected SKUs, competitors, and locations — We can check up to 3000 SKUs a day!

Your list is uploaded to our mobile app and jobs are assigned to our team of experienced price checkers.

Every data point is quality checked to ensure products are matched correctly — You can even view the live photos!

Competitors’ prices are reported real-time on an easy-to-use dashboard, highlighting gaps, exceptions, and action points.

WHY CHECK E-STORE PRICES?

Our dedicated team creates unique models for each competitor site to scrape, giving you a more complete price monitoring solution.


  • Find discrepancies between online and in-store product prices to tap into new opportunities.
  • Identify online promotions to further optimise your promotional strategies.
  • Easily analyse online pricing strategy adopted by competitors to identify trends and countermeasures.
  • Swiftly employ advertising strategies against competitors online Out Of Stock (OOS) situations.

Monitor Prices Of Online Retailers And Track Changes 24/7.


❯❯ Some features of using online price monitoring:

With a list of competitor websites and SKUs, we match all available data points to produce a complete price report.

We scan competitor websites daily and capture any price changes to add in your SKU-level reports.

Competitors websites are also scanned for product availability, new product listings, and latest promotions.

You can customise the type of information we obtain to ensure that you have a complete set of product data.

RESOURCES