Use PriceTrack To Monitor Your Competitors Prices In-Store And Online

What is PriceTrack™?

PriceTrack™ is The Marketing Interchange's competitive price surveillance service, checking the actual prices of your competitors products in-store and online. We utilise an experienced field team equipped with the latest technology to deliver a solution with no compromises - it's fast, accurate and delivers data in an unprecedented volume and detail.


PriceTrack™ addresses all of the key challenges of competitve price monitoring:


  • Reach: Smartphone technology and our large field team provide unparalleled reach and distribution.

  • Accuracy: All data are double-verified to guarantee maximum integrity.

  • Convenience: Our dashboard provides easy access to reports, anywhere and anytime.

  • Speed: Instant processing delivers prompt, comprehensive reporting.

  • Scope: Poweful algorithms allow PriceTrack™ to collect and process more data than has ever been possible.

  • Flexibility: All metrics are customisable in our PriceTrack™ dashboard.


Optimise your prices to improve revenue, profit and price perception.


Pricing is everything in retail, but it's hard to get it right when competitors keep moving the goalposts. The Marketing Interchange monitors your competitors' prices in-store and online as well as highlights Stock Keeping Units (SKUs) where pricing can be optimised

WHY CHECK IN-STORE PRICES?

Our efficient price checking team is sent to designated locations to uncover blind spots in pricing for retailers, manufacturers and service providers.


  • Quickly identify pricing trends for product/services in competitors' brick and mortar stores.
  • Be the first to find out in-store promotion strategies employed by competitors.
  • Take advantage of Out Of Stock (OOS) situations for popular product lines to improve sales.
  • Strategically position your company as the affordable and value-for-money choice.

WHY CHECK E-STORE PRICES?

Our dedicated team creates unique models for each competitor site to scrape, giving you a more complete price monitoring solution.


  • Find discrepancies between online and in-store product prices to tap into new opportunities.
  • Identify online promotions to further optimise your promotional strategies.
  • Easily analyse online pricing strategy adopted by competitors to identify trends and countermeasures.
  • Swiftly employ advertising strategies against competitors online Out Of Stock (OOS) situations.

WHY CHECK IN-STORE PRICES?

Our efficient price checking team is sent to designated locations to uncover blind spots in pricing for retailers, manufacturers and service providers.


  • Quickly identify pricing trends for product/services in competitors' brick and mortar stores.
  • Be the first to find out in-store promotion strategies employed by competitors.
  • Take advantage of Out Of Stock (OOS) situations for popular product lines to improve sales.
  • Strategically position your company as the affordable and value-for-money choice.

Capture the latest in-store prices at offline retailers

❯❯ Some features of using in-store price monitoring:

Client gives us a list of selected SKUs, competitors, and locations — We can check up to 3000 SKUs a day!

Your list is uploaded to our mobile app and jobs are assigned to our team of experienced price checkers.

Every data point is quality checked to ensure products are matched correctly — You can even view the live photos!

Competitors’ prices are reported real-time on an easy-to-use dashboard, highlighting gaps, exceptions, and action points.

WHY CHECK E-STORE PRICES?

Our dedicated team creates unique models for each competitor site to scrape, giving you a more complete price monitoring solution.


  • Find discrepancies between online and in-store product prices to tap into new opportunities.
  • Identify online promotions to further optimise your promotional strategies.
  • Easily analyse online pricing strategy adopted by competitors to identify trends and countermeasures.
  • Swiftly employ advertising strategies against competitors online Out Of Stock (OOS) situations.

Monitor Prices Of Online Retailers And Track Changes 24/7.

❯❯ Some features of using online price monitoring:

With a list of competitor websites and SKUs, we match all available data points to produce a complete price report.

We scan competitor websites daily and capture any price changes to add in your SKU-level reports.

Competitors websites are also scanned for product availability, new product listings, and latest promotions.

You can customise the type of information we obtain to ensure that you have a complete set of product data.

INDUSTRIES

PriceTrack™ is for retail prices, not just for retailers


Our price monitoring service can help retailers, manufacturers, service providers and government agencies. Increase your gross margins through competitive benchmarking and optimise mark-ups & mark-downs!

[RETAILERS] - You can improve profit by 11% just by price improvements alone, but your competitors probably know that too. With competitive price monitoring, we’ve helped our clients outsmart their rivals in the pricing game.

[BRAND & MANUFACTURERS] - Don’t let resellers under-pricing destroy the brand equity you’ve built up. With price monitoring, you can enforce your MAP and promotional pricing policy and protect your brand.

[SERVICE PROVIDERS] - Pricing influences service expectations and purchase decisions. You might differentiate yourself on quality, but you still need to know what your competitor is charging. With competitive price monitoring, we’ve helped our clients improve customer value.

[GOVERNMENT] - Marketing claims need to be substantiated and pricing needs to be fair & compliant. You should know if it’s not. We work with agencies to monitor prices and maintain fair competition.

RESOURCES

Address

Malaysia Office (HQ)
Unit 12-3A, Tower A,
The Vertical Business Suite,
No. 8, Jalan Kerinchi,
Bangsar South, 59200 Kuala Lumpur,
Malaysia.

Contact

All Enquiries:
kenneth@themarketinginterchange.com
Office: +603 2242 2781

Sitelinks

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