PRODUCTS FOR RETAILERS

Don’t let your competitors beat you to greater market share & profitability.


The Marketing Interchange provides retail clients with competitive intelligence on pricing, range, and customer experience, so they can close the gaps. We offer 5 products that will improve the way you work on Monday.

Our price monitoring service can help retailers, manufacturers, service providers and government agencies. Increase your gross margins through competitive benchmarking and optimise mark-ups and mark-downs!

  • PriceTrack

    You can improve profit by 11% just by price improvements alone, but your competitors probably know that too. With competitive price monitoring, we’ve helped our clients outsmart their rivals in the pricing game.

    Using a mobile app and a large & agile field team nationwide to check in-store prices of your competitors, with real-time dashboard reporting. We can also fully monitor competitors’ websites to report & track online prices. [Read More...]

  • RangeTrack

    We monitor your competitors’ product range to help you close any gaps in assortment. We’ve helped our clients outsmart their rivals on product assortment.

    Using a specialist team and proven methodology, our team can sweep and report the entire product range in competitors’ stores, with thousands of SKUs that we can match against your own database to reveal range gaps. We can also scan competitors’ websites to report on the full online assortment. [Read More...]

  • RetailTrack

    Our comprehensive store audits help retail clients maintain and control store operations, and standardise the customer experience. Through store audits, The Marketing Interchange has helped clients improve in stockouts, store efficiency, compliance to planograms, standard operating procedures, store atmospherics and health & safety standards.

    Using a mobile app and a team of experienced auditors, we can be your ‘Eyes & Ears’ in your stores to ensure that Operations run optimally, and problems are reported in real-time. Audits include stock counts, store audits, POS displays and planogram compliance. [Read More...]

  • ServiceTrack

    We assess the service in your online and physical stores, as well as, the entire omni-channel journey to help you identify gaps in user experience and order fulfilment. Detailed, question-by-question analysis ensures that you get actionable recommendations.

    Using a team of experienced mystery shoppers, we can report on the customer experience and benchmark against competitors, with a focus on actionable items or recommendations. [Read More...]

  • InsightTrack

    Marketing research complements our other services custom-built for retailers. Good research can produce insights to improve branding, advertising, footfall, merchandising, and operations. The Marketing Interchange has helped retail clients with studies in store image, store intercepts, shopper journeys, customer segmentation, and ad testing.

    Led by an experienced team of research professionals, with inventive methodologies and actionable recommendations, we offer custom research to answer questions about your customers and competitors. These include Focus Group Discussions, Customer Surveys, and In-depth Interviews. [Read More...]

PriceTrack

Don’t let resellers under-pricing destroy the brand equity you’ve built up. With price monitoring, you can enforce your MAP and promotional pricing policy and protect your brand. Monitoring both brick-and-mortar and online retailers.

Using a mobile app and a large & agile field team nationwide to check in-store prices to ensure they are MAP-compliant and we’ll provide photos to prove it. We also fully monitor online retailers & e-commerce to monitor MAP and competitors’ prices, complete with real-time dashboard reporting. [Read More...]

RangeTrack

We help manufacturers protect their brand by monitoring compliance with reseller agreements or any unauthorised activity. Monitoring both brick-and-mortar and online retailers.

Using a specialist team & proven methodology, our team can sweep & report instances of gray market dealers, parallel imports, as well as, comparable private label products. This is done through both brick-and-mortar and online channels. [Read More...]

RetailTrack

For manufacturers, store auditors serve as eyes & ears in retail stores, ensuring that your brand remains well-represented. The Marketing Interchange can assist manufacturers with planogram compliance, share-of-shelf audits, promotional and point-of-sale materials audit.

Using a mobile app and a team of experienced auditors, we can be your ‘Eyes & Ears’ in your stores to ensure that Operations run optimally, and problems are reported in real-time. Audits include stock counts, store audits, POS displays & planogram compliance, as well as, benchmarking against competitors. [Read More...]

ServiceTrack

Mystery shopping is well-suited to all service industries by testing the customer experience online, over the phone, or at physical locations. Our mystery shoppers assess any key metrics, including response times, cross-selling or upselling, customer satisfaction, and NPS.

Using a highly customisable survey and a team of experienced mystery shoppers, we measure & benchmark customer service standards with the best-in-class, and report it in real-time, so that your customers always get the best possible service. [Read More...]

InsightTrack

Brands & manufacturers rely on marketing research to keep the pulse of their consumers in a fast-changing marketplace. The Marketing Interchange can assist manufacturing clients with studies in customer segmentation, product concept testing, purchase decision process, and usage & attitude research.

Led by an experienced team of research professionals, with inventive methodologies and actionable recommendations, we offer custom research to answer questions about your customers and competitors. These include Focus Group Discussions, Customer Surveys, and In-depth Interviews. [Read More...]

Address

Malaysia Office (HQ)
Unit 12-3A, Tower A,
The Vertical Business Suite,
No. 8, Jalan Kerinchi,
Bangsar South, 59200 Kuala Lumpur,
Malaysia.

Contact

All Enquiries:
kenneth@themarketinginterchange.com
Office: +603 2242 2781

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