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The Marketing Interchange is a multinational research agency, best known for our work with retail clients in monitoring competitors’ product pricing and product assortment. We operate globally and provide companies with actionable market intelligence by collecting and analysing data in an increasingly competitive business environment.
As experts of in-store and online price checking, we produce qualitative and quantitative results to help our clients improve their sales volume, gross profit, and customer price perception. Beyond pricing data, we help our clients optimise their product assortment by matching their data against competitors’ full product range. While our clients benefit from being able to identify range gaps in their product line, more importantly, we further augment their strategic decision making process with complete market information.
With over 10 years of experience in the marketing research field, we help improve our client’s bottom line by outsmarting their competitors with insightful market data. We are a team of hustlers that love a good intellectual challenge while holding our work to the highest standards of quality and efficiency to remain competitive in the international arena.
If you believe in competitive information as much as we do, kindly do contact us or schedule a demo with us.
You will always have detailed recommendations to act upon because we understand implementation.
You get a more complete picture because we always link data to other parts of your business functions.
You stay ahead of your competitors because we continually innovate and add ingenuity in our methods.
You can be confident that we will deliver 100% on our promises because you’re backed by our service warranty.
The Marketing Interchange offers services in five areas: Price monitoring, Assortment monitoring, Retail store audits, Mystery Shopping, and Marketing Research.
Our flagship service, PriceTrack™, is a competitive price surveillance/ price monitoring service that provides all of your competitors' in-store and online product prices in an online dashboard.
Using a mobile app and a large & agile field team nationwide to check in-store prices of your competitors, with real-time dashboard reporting. We can also fully monitor competitors’ websites to report & track online prices.
√ 'Sanity' Check For Product Prices
√ Improve Gross Profit and Price Perception
√ Refine Pricing Rules and Strategy
√ Identifying Lost Sales
Retailers, Manufacturers, Service Providers and Government Agencies.
Our RangeTrack™ service helps clients to catalogue the entire product assortment of their competitors, allowing gaps in their product range to be identified and acted upon.
With a specialist team & proven methodology, our team can sweep & report the entire product range in competitors’ stores, with thousands of SKUs that we can match against your own database to reveal range gaps. We can also scan competitors’ websites to report on the full online assortment.
√ Identify competitor range gaps
√ Strategize range review processes
√ Enforce reseller agreements
√ Optimise product assortment
Retailers, Manufacturers and Government Agencies.
Our newest product line, RetailTrack™, gives clients further insights into their in-store execution by identifying sub-optimalities in their processes and compliance to stakeholder requirements.
Our team of experienced auditors will be your ‘Eyes & Ears’ in your stores to monitor your products, shelves & displays, and issues are reported in real-time. Audits include stock counts, store audits, POS displays & planogram compliance.
√ Minimise Out-of-Stock situations
√ Improve Planogram Compliance
√ Enhance Product Visibility
√ More Effective Promotions
√ Improve Branding Compliance
Retailers, Manufacturers, Service Providers and Government Agencies.
Our ServiceTrack™ service takes mystery shopping to the next level by reporting on customer experiences and benchmarking against competitors, with a focus on actionable items or recommendations.
Equipped with a team of experienced mystery shoppers, we coordinate teams to various business locations to simulate the quintessential customer journey. Reporting and signalling issues that require client attention.
√ Identify gaps in your service
√ Benchmark competitors & sectors
√ Manage customer touchpoints
√ Fix service gaps in real-time
Retailers, Service Providers and Government Agencies.
Our InsightTrack™ service acts as an add-on service for all your business needs, deciphering your customer's behaviour and feedback into detailed reports. Employing an array of market research methods, we will help your business obtain the insights that you have been missing.
Led by an experienced team of research professionals, with inventive methodologies and actionable recommendations, we offer custom research to answer questions about your customers and competitors. These include Focus Group Discussions, Customer Surveys, and In-depth Interviews.
√ Identify best customer segments
√ Track your brand in the market
√ Optimise the customer journey
√ Identify new market opportunities
Retailers, Manufacturers, Service Providers, Ad Agencies and Government Agencies.
Our flagship service, PriceTrack™, is a competitive price surveillance/ price monitoring service that provides all of your competitors' in-store and online product prices in an online dashboard.
Using a mobile app and a large & agile field team nationwide to check in-store prices of your competitors, with real-time dashboard reporting. We can also fully monitor competitors’ websites to report & track online prices.
√ 'Sanity' Check For Product Prices
√ Improve GP and Price Perception
√ Refine Pricing Rules and Strategy
√ Identifying Lost Sales
Retailers, Manufacturers, Service Providers and Government Agencies.
Our RangeTrack™ service helps clients to catalogue the entire product assortment of their competitors, allowing gaps in their product range to be identified and acted upon.
With a specialist team & proven methodology, our team can sweep & report the entire product range in competitors’ stores, with thousands of SKUs that we can match against your own database to reveal range gaps. We can also scan competitors’ websites to report on the full online assortment.
√ Identify competitor range gaps
√ Strategize range review processes
√ Enforce reseller agreements
√ Optimise product assortment
Retailers, Manufacturers and Government Agencies.
Our newest product line, RetailTrack™, gives clients further insight into their internal operations by identifying sub-optimalities in their processes and compliance to stakeholder requirements.
Our team of experienced auditors will be your ‘Eyes & Ears’ in your stores to ensure that store operations run optimally, and problems are reported in real-time. Audits include stock counts, store audits, POS displays & planogram compliance.
√ Reduce Out-of-Stock situations
√ Improve Promotion Effectiveness
√ Ensure Fair Share of Shelf
√ Minimise Lost Sales
Retailers, Manufacturers, Service Providers and Government Agencies.
Our ServiceTrack™ service takes mystery shopping to the next level by reporting on customer experiences and benchmarking against competitors, with a focus on actionable items or recommendations.
Equipped with a team of experienced mystery shoppers, we coordinate teams to various business locations to simulate the quintessential customer journey. Reporting and signalling issues that require client attention.
√ Identify gaps in your service
√ Benchmark competitors & sectors
√ Manage customer touchpoints
√ Fix service gaps in real-time
Retailers, Service Providers and Government Agencies.
Our InsightTrack™ service acts as an add-on service for all your business needs, deciphering your customer's behaviour and feedback into detailed reports. Employing an array of market research methods, we will help your business obtain the insights that you have been missing.
Led by an experienced team of research professionals, with inventive methodologies and actionable recommendations, we offer custom research to answer questions about your customers and competitors. These include Focus Group Discussions, Customer Surveys, and In-depth Interviews.
√ Identify best customer segments
√ Track your brand in the market
√ Optimise the customer journey
√ Identify new market opportunities
Retailers, Manufacturers, Service Providers, Ad Agencies and Government Agencies.
The Marketing Interchange empowers retailers and brands with actionable data and insights from its services.
Gaining the upper hand with perfect market information has never been easier.
While The Marketing Interchange has made a name for itself in the retail industry, our product suite serves a diverse client base and industries. These range from retailers, to brands & manufacturers to various institutional services and agencies.
Our competitive price & range monitoring service have helped brick-and- mortar and online retailers improve price competitiveness and gross profit. Our clients operate in retail verticals including grocery, convenience, health & beauty, drug store, electronics, furniture, and e-commerce.
Read MoreOur field team are your ‘Eyes & Ears’ in retail stores, managing compliance with Minimum Advertised Price (MAP), promotional pricing & periods, planograms and Point-Of- Sale (POS) displays. Our marketing research team can also help uncover consumer insights through focus groups and surveys.
Read MoreOur competitive price monitoring and mystery shopping services provide both retail and institutional clients benchmarks for their pricing & customer experience. Our work applies to service verticals including food & beverage, banking, insurance, telecommunication, health care, and travel & hospitality.
Read MoreOur field team can assist in monitoring compliance with marketing claims, price guarantees, price controls, and consumer protection. Research institutions can also utilise pricing data to track CPI (inflation) or cost-of- living data.
Read MoreWe’ve pondered, experimented, and learnt a few things over the years on key success factors in pricing as well as retail.
Check out some of our resources, which we hope will provide some inspiration and learning. (Coming Soon!)
If you have a project you would like to discuss with us or any general enquiries, kindly fill up the form to get in touch with us.
For Advertising Agencies and Consultants who want to partner with us, please email kenneth@themarketinginterchange.com.
For Career Inquiries, please email careers@themarketinginterchange.com